Nike 'Considered' - An Environmental Sustainability Initiative |
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Abstract:
The concept was further extended to be used in apparel and sports equipment that the company produced. Nike had developed an index called 'Considered Index' using which Nike's designers could get a ranking based on the environmental friendliness during the design phase before they went for commercial production. Nike aimed at making its own facilities and business travel climate neutral by 2011. It had set a target of making all its footwear meet the minimum standard of 'Considered Index' by 2011, its apparel by 2015, and sports equipment by 2020. Issues:
» Study the efforts taken by Nike to reduce its environmental footprint. Contents:
Keywords:Nike Inc., Nike 'Considered', Sustainable Business Practices, Sustainability Program, Considered Index, Environmental Impact, Shoe Recycling Program, Corporate Responsibility Committee, 'Reuse-A-Shoe' Program, 'Considered Score', Environmentally Preferred Materials, 'Nike Considered Design', Nike Supplier Code of Conduct, Nike's 'Considered' Index Evaluation, Nike 'Considered' Footwear Index Scoring System
Nike 'Considered' - An Environmental Sustainability Initiative
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